2026 WINNER · CYBERSECURITY STARS AWARDS
Look Left Marketing
Best Cybersecurity Marketing Agency
Overview
With thousands of cybersecurity companies competing for a share of a $250 billion+ market, breaking through the noise is no small feat. Before they became industry leaders, some of today's most recognized security companies turned to Look Left Marketing's unique approach and seasoned team to get the attention they deserved.
Look Left's approach builds on decades of experience in public relations and digital marketing to speak to security buyers, technologists, and the bots that surface information to them (ie; search engines, LLMs, and AI-powered chatbots). Look Left's portfolio of clients includes venture-backed startups in cybersecurity, AI, infrastructure, and developer tech. These companies are transforming legacy security markets and specifically seek out Look Left to establish themselves as innovators, challengers, and thought leaders — something Look Left's done for the likes of OpenSSF, Axonius, Sentry, and many, many others. Long-term partnerships — including Aerospike (9 years), Aqua Security (6 years), and NS1 (6 years) — demonstrate the agency's ability to deliver sustained business impact.
Key Capabilities
- Strategic storytelling to secure coverage in top-tier business, technology, and security publications, including The New York Times, Reuters, The Wall Street Journal, Dark Reading, BleepingComputer, Help Net Security, and The Hacker News.
- Development of AI-optimized content strategies that help clients improve discoverability across search engines, LLMs, and AI assistants.
- Creation and promotion of original research, threat intelligence, and market data that generate backlinks, media coverage, analyst interest, and AI citations.
- Positioning founders, CISOs, researchers, and technical experts as trusted industry voices through bylined content, speaking opportunities, analyst engagement, and media outreach.
- Proven success helping clients secure recognition through major industry awards, rankings, and leadership programs that elevate brand authority and market position, including CISOs Choice Awards, SC Media Awards, Inc. 5000, and the AI and Cloud Security Awards.
How we are different
Look Left stands apart from other cybersecurity PR and marketing agencies for four reasons:
Specialized in B2B security and infrastructure tech. Look Left is not a generalist agency. We exclusively serve B2B security, infrastructure, AI, and developer technology companies. The team understands complex technical concepts, enabling faster onboarding, stronger storytelling, and more credible engagement with the media, analysts, and buyers.
A senior team with decades of expertise. Almost every member of the Look Left team has been in the industry for decades, working across agencies, in-house at tech companies, and directly with CISOs. They understand the technology, their buyers, and the nuances of the audiences — from the market to the buyers to the practitioners who implement the tech. This knowledge lets Look Left develop highly effective PR and marketing strategies that resonate with reporters, buyers, and technologists.
Building for the future of information discovery. Look Left helps companies communicate to journalists, buyers, and AI systems simultaneously. By combining structured content, original data, authoritative backlinks, and consistent thought leadership, Look Left helps clients build visibility across both traditional and emerging discovery channels.
Punch-way-above-your-weight results: Leveraging a strategic mix of clever messaging, media relations, and digital content, Look Left clients seize the spotlight and get the attention normally reserved for companies 10x their size. We helped OpenSSF double its media coverage in a year, Black Kite double its share of voice within a single quarter, and Flare generate more media coverage in the first 80 days of 2026 than it did in all of 2025 after it started working with the agency in January. Look Left also helped establish Aqua Security's research team as an industry-recognized source for cloud and container security insights, and secured several broadcast opportunities for Flare to discuss security research related to World Cup scams.
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